CRM: The Payoff More timely and targeted customer services
Customers with successful CRM systems report higher profits; lower costs to attract and retain customers; greater customer loyalty; and smoother, more streamlined workflows. Specific benefits cited include:
Increased per-customer revenues
Greater cross-sell and up-sell success
Trimmed sales cycles
More-efficient call center operations
Improved sales forecasting
Fewer customer problems
Better-informed marketing decisions
Who Benefits from CRM?
CRM can benefit virtually all departments within a business, including sales and support, finance, forecasting, human resources, manufacturing, R&D, and logistics.
Strategy First. Technology Second
The key to successful CRM is a customer-centric business philosophy and culture that ensures every company activity serves a customer need. CRM isn't all about the technology. Rather, the right CRM technology turns proper strategy into desirable results. You cannot automate your way out of bad processes.
So good CRM isn't easy. Changing a culture and entrenched ways of business takes top-to-bottom determination. Existing processes must be scrutinized; even sound processes may need to be overhauled to accommodate new CRM information.
If you are ready to do so then we are here to help you succeed.